VICKY YANG



YANG’S NOODS


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©2026

BAYER →
WOMEN | BAYER
  




Strategist Rachel Lawlan, Kelly Togashi,
Sarah Mwathunga

Designers  Mojca Sfeir, Katie Algar,
Rosie Bottomley
Motion  Vicky Yang
Design & Digital Art Director Vicky Yang
Senior Creative Director  Katherina Tudball
Agency Design Bridge & Partners WOMEN | Bayer is Bayer’s new initiative to drive innovation to meet women’s health needs throughout various stages of their reproductive life from menarche to menopause. Working closely with Bayer’s global contraception team in women’s health, we created a purpose-driven brand that aims to enlighten the way to women’s health.

A unique and symbolic logo was created that’s only ownable by Bayer. A female symbol is formed simply by taking the Bayer wordmark to the outside and bottom of the Bayer circle. The wider identity uses the visual language of illumination. Highlighting bright, positive solutions as well as exposing the shadowy gaps and problems in women’s health. A global brand toolkit was also created for market handover.

The initiative was first publicly launched at the 2024 annual ACOG (American College of Obstetricians and Gynaecologists) Clinical & Scientific event in San Francisco, USA, where the world’s most established pharmaceutical brands, doctors, scientists and researchers attend in exhibition booths, talk and seminars. WOMEN | Bayer visual identity can be seen at two large long format LED screens at ACOG event entrance.