GORDON’S →
MOTION IDENT & SYSTEM
Motion Art Direction & Identity Vicky Yang
Design Director Cameron Knott
Designer Katie Harbord
Agency Design Bridge & Partners
As part of the on-going re-brand, Gordon’s looking to refresh its visual identity, motion and brand world with playful artfulness with dashes with contemporary energy. Continuing from its David Hockney inspired art direction, this new re-brand dives in deeper into the artist’s inspiration, cubism. The idea of an object, a character, a place and an event, being captured and perceived differently in various angles, and creating a wider beautiful story.
LOGO + SIGN OFF
MOTION IDENT
‘Shall We?’Starting with Gordon’s logo, we bring both UK and export logo to life by creating tailored contemporary logo animations. Gordon’s famous sign off ‘…Shall we?’ was also explored with cheeky motion slant at the end to emphasize the tongue-in-cheek TOV.
MOTION SYSTEM
A dynamic motion
of connection
Inspired by cubism’s various view-point and perspective, our motion system creates a dynamic motion and connection of each design element, coming from the heart of Gordon’s G and creates the bigger artful picture.