VICKY YANG



YANG’S NOODS


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©2024

NATIONWIDE →
SPEEDY LAYER  





Creative Vicky Yang, Faria Ferdous
Script Faria Ferdous
Art Direction Vicky Yang
Storyboard  Vicky Yang
Illustration & Design Vicky Yang
Motion  Vicky Yang
Creative Director  Paul Stoeter
Producer Stefanie Kirlew
Agency Publicis Sapient As a legacy banking company in a digital world, Nationwide was always looking to future proof its product and services, either that’s customer facing or backend focused. ‘Speed Layer’ was its latest technology that allows Nationwide runs its backend system updates in the background, either that’s large or small, whilst allowing all transactions happening in real time.

To demonstrate and sell-in this new technology to different internal Nationwide departments, we worked closely with Speedy Layer lead to create a 90s explainer video.

Due to the intricate and complex detail of the technology, it was proposed to create the video in motion graphic style to able to visualise the narrative abstractly. Tasked with creating the animation from start to finish, a storyboard, character design and design style frames were created, followed by the finished animation.