VICKY YANG



YANG’S NOODS


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FACEBOOK (META) →
HOLIDAY DISCOVERY COMMERCE   





Art Direction Vicky Yang, Amber Silva
Creative  George Wheeler
Design  Vicky Yang, Amber Silva
Motion  Vicky Yang
3D Modeling Thomas Grove
Agency  BYTE/DEPT Facebook (Meta) Discovery Commerce is a B2B online commerce tool that allows businesses introduce products to consumers, from discovery to purchase. This first ever agency-led global social campaign for Holiday Discovery Commerce covered everything from different holiday and shopping seasons with various products, diverse communities and key messaging.

The design idea is based on the consumer insight that finding the perfect product in the world of overstimulation can be very attractive but chaotic at the same time. Like looking through a lens of kaleidoscope.

This modular social campaign, in both motion and static, was created with every element of design interchangeable in various social and print formats for all markets handover. An extensive 180-page campaign guideline was also created as part of the deliverable.

Holiday Discovery Commerce 2021 reached its best performance the year the campaign was launched. Holiday Discovery Commerce 2.0 was implemented in 2022 with built-in coded script in both static and motion deliverables for markets to insure consistency
and efficiency.