VOICES →
BRAND IDENTITY &
LAUNCH CAMPAIGN
Concept Vicky Yang
Art Direction Vicky Yang
Design Vicky Yang
Motion Vicky Yang
An imaginary start-up called Voices, focused on voice activated financial transactions needs to launch their product in Portugal, focusing mainly in payments (local and international) and savings. Tasked with creating a full 360 brand identity and launch campaign, the brand aims to attract adult group of consumers (25 - 35 years old), living with an average salary and not particularly tech savvy, but excited about voice control technologies and its benefits.
BRAND IDENTITY
The Power of
Spoken Words
The identity uses visual language of warm positive soundwave from a spoken mouth.
Each wave depicted in a different colour from a bright, energetic spectrum. These waves vary in intensity and size, representing the range of emotions and strengths that voices can convey and capturing the vibrancy and power of spoken words.
At the Heart of Finance
is a Human Voice
Managing your finances should be as natural and intuitive as a conversation. In a world where technology often feels cold and distant, we're creating something different— a financial experience that listens to you, understands you, and speaks your language.
Voice Assistent
Listening Mode
Responding Mode
LAUNCH CAMPAIGN
Just Say The Words
A lighthearted and humorous campaign that encourages individuals to take control and enjoy their lives by simply speaking up. The campaign uses relatable, funny scenarios where people struggle with indecision or outside influence, only to realise that all it takes is saying what they want to take charge of their own lives. The humour highlights how easy and empowering it can be to just say the words and make your own decisions. "Just Say The Words" playfully reminds people that their voice is powerful and making decisions doesn’t have to be a stressful ordeal. With humor and relatability, the campaign encourages everyone to embrace their choices, speak up, and take control of their lives—because sometimes, all it takes is just saying the words.
ACTIVATIONS