HARVEY NICHOLS →
CHRISTMAS PACKAGING
ART DIRECTION
Art Direction Vicky Yang
Design Vicky Yang, Eve Wallis
Creative Director Yvonne Eng-Hall
Strategist Holly Aurelius
Agency Design Bridge & Partners
After the successful launch of new Pleasurama packaging, Harvey Nichols was looking to roll out its 2023 Christmas range for the festive season. A very Pleasurama Christmas is anything but conventional. Based on the cultural insight that as more diverse and inclusive societies thrive, old traditions are being challenged while new notions of family flourish. ‘Same Story, New Traditions’ is an alt Christmas that celebrates every unique cultural take and invites everyone to make new traditions in whatever way they please.
SAME STORY,
NEW TRADITIONS.
TERRITORY 01
TERRITORY 02
ACTIVATIONS