VICKY YANG



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HARVEY NICHOLS →
IN-STORE PLEASURAMA (VISION CONCEPT)





Consumer Journey Mapping Vicky Yang
Concept Vicky Yang
Art Direction Vicky Yang
Creative Director  Yvonne Eng-Hall
Agency  Design Bridge & Partners Originally started as packaging design concept, ‘Pleasurama’ has transformed into the new bespoke house-style of Harvey Nichols. Moving on from its once iconic, black and white, Avant-Garde style, Pleasurama comes into play with OTT (over-the-top)
sensory overload.

To bring Pleasurama vision into store, we worked closely with the brand and departmental team on how to strategically inject elements of Pleasurama into Harvey Nichol’s flagship store in London for this vision concept piece.

Balanced at 90% brands and 10% Pleasurama, this golden ratio allows consumers to visits the store with space to play and inspire imagination. Floor-by-floor, we identified the perfect area to place our 10% Pleasurama and elevate these area with a bespoke theme that’s relevant to the floor plan and products on each floor.

Bridging the gap between physical and digital, digital solutions were proposed for each floor. This includes interactive experience changing room pods for every floor, where shoppers can try on clothes in these digital pods by input a location where they will be seen wearing the outfit.


ENTRANCE







ALL FLOORS







LOWER GROUND FL







GROUND FL









1ST FL






2ND FL






3RD FL






4TH FL





PLEASURAMA
JOURNEY MAPPING