VICKY YANG



YANG’S NOODS


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©2024

HARVEY NICHOLS →
PLEASURAMA
VALENTINE’S POD 





Creative Vicky Yang
Art Direction Vicky Yang
Creative Director  Yvonne Eng-Hall
Agency  Design Bridge & Partners Originally started as packaging design concept, ‘Pleasurama’ has transformed into the new bespoke house-style of Harvey Nichols. Moving on from its once iconic, black and white, Avant-Garde style, Pleasurama comes into play with OTT (over-the-top)
sensory overload.

After the creation of in-store vision concept project, we created a series of seasonal Pleasurama proposal, including Pleasurama Valentine’s Pod.

In partnership with First Dates, the proposal was to create bespoke Pleasurama date pods in Harvey Nichols shop window. Based on selected consumer profiles, each pod has its own theme and decoration. Designed around brands and services within Harvey Nichols, each step of the date was curated with the ultimate Pleasurama experience; from make-up, clothing, music, drinks and meal.